Currently building the composable operations layer for the AI era at Inly.

I co-founded Inly in 2020, when two digital agencies merged, one of them my own, Sharpmind. Since 2013 our team has built operational systems across more than eight industries, solving the same problems project after project. We turned that experience into a platform for building AI-native operations software, where I lead product design and platform architecture.

Our first real business, started in 2016 with my school friend Marco Koivisto after we both quit our developer jobs. Alongside university we delivered websites and apps to paying business clients and turned a solid profit. It gave us the foundation to go full time when Sharpmind merged into Inly right after graduation.

A Stockholm web agency recruited me in my last year of school. Two years of remote client work taught me how real projects run, and made me want more creative ownership.

Built at age 17 with Xavier Geerinck, a friend I met online: a web app that gathered all your social feeds in one place. It reached 80,000 visitors, 20,000 of them in the first week, and was featured on Lifehacker and Gizmodo. The lesson: users alone don't make a business.

My first entrepreneurial venture. I started building websites for World of Warcraft communities at age 12, and at 15 turned that work into a product with Xavier Geerinck, a friend I met online, instead of rebuilding every site from scratch. It sold 300+ copies at $50, powered around 70% of the World of Warcraft private-server scene, and we sold the project rights a few years later. It still lives on as open source that credits us as the original authors.

Two years at Chalmers University in Gothenburg, studying how to design products that are easy to use and serve the business behind them.

A semester at Tsinghua University in Beijing, studying business and economics, and deliberately far outside my comfort zone. Living in a completely different culture, I made friends from all over the world and saw first-hand a tech ecosystem that works nothing like the West's.

Three years at Chalmers University in Gothenburg, covering algorithms, data structures and hardware programming. Team projects built my leadership and project management skills.